Tuesday, April 21, 2020

Teacher`s Portrait Essays - Educators, Laura Dern, Teacher, Teaching

Teacher`s Portrait "How about I believe in the unlucky ones? If I don't I'd probably go crazy."(Laura Dern, October Sky) This could arguably be the most important line in the entire movie, in my opinion. This teacher recognizes the potential in every student, not only the ones with visible ability. This, I would hope, would be the goal of every teacher. Teachers have the greatest gift in the world - - the ability to help shape a student's life. Recognized and appreciated he or she can use that to present a world of opportunities to those who may not have had any. This was true in "October Sky"; the "Rocket Boys" were from a small failing mining community, where little expectations were placed on them and even less opportunities were available. When Dern's character was accused of giving the boys false hopes she held her grounds and continued to support the boys. This to me is an example of a great teacher, one who will continue to do what he or she thinks is right regardless of whether it earns her the disapproval of the rest of the staff. The movie "October Sky" gives a very positive representation of a teacher. She is a role model, a friend, a source of information, a defender, and a fighter. She is portrayed as compassionate, understanding, and very beneficial in keeping the students directed toward their goals. This would seem to say that teachers need these qualities in order to fully relate to their students. A teacher can not only be there for informational needs, but must also stand behind her students and be prepared to defend their rights to discover themselves. A teacher should be prepared to recognize hidden potential; it is in almost every student. This is a difficult task, especially if the student also brings great adversity, however, it is not impossible; Dern's character realized this. Every teacher will have a student in their classroom with hidden ability; despite the student's possibility for greatness, the great teacher will be measured by her ability to see the potential inside that student.

Monday, March 16, 2020

How to Build and Organize the Best Marketing Team

How to Build and Organize the Best Marketing Team What does it take to build a modern marketing team? That’s a question every company should be asking itself right now. Even if you already have a fully-stocked marketing department. Why? Marketing hiring is set to increase by 10% overall by 2026  in the United States (the average growth rate across industries is 7%). Marketing hiring is set to increase by 10% overall by 2026  in the United States.Popular marketing channels are getting more saturated by the day, too. SEO and paid search are getting more competitive. Organic social media reach is on the decline, and as such, competition for social advertising is going up. Some companies are experimenting with direct mail, even if their product is all-digital. This means that success now and in the future requires top talent. The kind of talent that has creativity and foresight to see what’s coming next. But, finding those kinds of marketers has never been easy, and it’s only getting more difficult to recruit top talent. In order to build the team you need, you’ll need to have knowledge and a plan. Get Your Free Marketing Org Chart Template As you build your team, visualizing each role is important. With a clear org chart, everyone in the organization can know exactly where each team member fits, and how they impact the rest of the department. Grab this free template to map yours out easily.Introducing the  Team Management Dashboard in : Effectively Manage Your Marketing Team Once your marketing team is up and running, ensuring its success is key. However, keeping teams organized isn’t easy. That’s the problem our Team Management Dashboard in solves. Even if you don’t have a dedicated project manager on your team (and even if you do), it makes managing multiple team members (and all their projects and tasks) easy to do in one place. Here’s a look at how it works:Ready to try it yourself? Schedule a demo below: What is the Role of a Modern Marketing Team? You may expect a complex answer to this question. However, the real purpose of marketing can be boiled down into one simple statement: Marketing exists to drive profitable customer action. Sure, there are other broader business goals that marketing serves. Telling your story. Promoting your products. Converting customers into advocates (who tell your story and promote your products). But, in the end, building business and raising revenue is the ultimate purpose of marketing. Is your marketing team organized for success? Here's how to build a successful team.Which Positions Does a Marketing Team Need to Drive Profitable Action? The needs of your team will depend on: Your industry. Your company side. But, at a high level, here are some essential roles: VP of Marketing Team Leads Writers Designers Analysts Project Managers Content Strategists Specialists (SEO, Email, Social, Etc.) PR Digital Marketing Now, some of these roles are broad. But, what’s more important than job titles are the actual responsibilities and work you need to get done. Start with these: Writers. Content and copy are essential for practically every area of marketing. Competency with search engine optimization, email, content strategy, and social media marketing are all pluses as well. Designers. If your content and marketing collateral don’t look good, then everything else about it is bad, too. Analysts. Writers should know how to analyze data. Eventually, this may need to become a dedicated position. Project managers. Basic project management skills are useful for all marketers. Once your team reaches a mature level, adding this as a dedicated role may also be advisable. Needs for Advanced Marketing Teams What do marketing teams need when they mature past basic responsibilities and disciplines? Here are some areas to consider (including areas where the team at added and expanded after starting with just one marketer in 2013): Automation specialists. The ability to use platforms like Salesforce and Autopilot effectively is crucial. Demand generation. Beyond just doing content marketing, building demand for your product, or even product category as a whole, is powerful. Marketing operations. This area is becoming a hot buzz term for managing technology, data, and resources. At a high level, it’s a mix of project management and resource allocation. What Resources Do Marketing Teams Need to Succeed? Bureaucratic red tape, budget constraints, and insufficient tools are three common culprits behind why marketing teams struggle (or even outright fail). So, how do you avoid these traps? Give Teams Creative and Strategic Latitude Sometimes, it’s tough for the C-suite to let go of control over marketing. But, marketers get hired for a reason: they know what they’re doing. Companies should show that they understand this by letting marketers set the direction for their own teams. After all, you probably wouldn’t hire a firefighter to fix your drain, or a landscaper to work on your car. Let marketers do marketing, and let everyone else do what they do best, too. Permission to Forget 10% Projects It’s easy to get bogged down in projects that make a marginal impact. It’s also hard to make meaningful progress that way. Spending too much time focusing on low-value activities can often leave teams feeling overly busy and yet unproductive. That’s a toxic combination. Not only does that mean they aren’t delivering everything they could be, no one worth their salt will want to remain in such an environment when they could get hired somewhere else. So, don’t force marketers to waste their time on things that aren’t important. Instead, focus on projects that deliver 10X results. This means activities that can improve a metric tenfold. Stack up enough such projects, and you’ll start to see much more substantial success in less time than before. Don’t force marketers to waste their time on things that aren’t important.Give Marketers the Right Tools Companies often set up marketers with whatever tools and software other departments use. Sometimes, that’s okay. Other times, though, it’s a massive mistake. Marketers do a lot of specialized work that requires specific toolsets. They also have unique needs that generic communication and team management tools can’t adequately meet. What works for, say, software developers to manage tasks and projects, may not be ideal for marketers (even though they might grit their teeth and make it work). There’s also a heavy tendency toward using Excel for tasks that spreadsheets aren’t built to handle. What’s the solution? Invest in the right tools for the right jobs. Some essentials include: Marketing management platform. solves the issue of â€Å"makeshift marketing† (the act of stitching together a martech stack out of disparate tools) by being a single hub where every project starts. Social media management software. There are tons of options out there. integrates with top social networks and WordPress, making it easy to publish and promote content in one place. Email marketing platforms. MailChimp, ActiveCampaign, Constant Contact, and Campaign Monitor integrate with . Analytics tools. Data-driven marketers need more than just Google Analytics to make effective decisions. Collaborative editing suite. G Suite (integrates with ) and Microsoft Office 365 are both useful options. Recommended Reading: The 110 Best Marketing Tools to Consider When Building Your Marketing Toolstack Prioritizing Roles: Where Do You Even Start Building a Team? This is no small task (which is why you’re here). But, you’ve to start building somewhere. When every role is important, how do you choose roles for your starting points? Here are two strategies to consider: Starting with senior-level leadership. This person will know what kind of team they need. Finding someone looking to build from the ground up, in their own vision, could make this an enticing opportunity. Starting with a well-rounded generalist. Someone who can start executing effective work while figuring out what’s needed to take things to the next level. Either can be effective starting points. What Might a Complete Marketing Team Look Like? There’s no single way to structure a marketing team. And there isn’t really a specific point where a team might be considered â€Å"complete.† But, a small marketing team might look something like this: Which could grow into something more like this over time: Where to Find the Talent You Need A strong recruiting effort will leave no stone unturned to find the best talent possible to fit your team. Here are several places to consider starting your search. Networking Events Professional meetup groups, conferences, speaking events, and other public industry events fall into this category. Look for places where your company might be able to set up a booth, or just show up and talk to people. You never know who you might meet. Social Media Used strategically, social media can help you track down talented people looking for their next opportunity. LinkedIn. Twitter. Facebook. Now, it’s key here not to just reach out to strangers cold with no context. Try reaching out to qualified candidates with this messaging something like this: Hi, I’m [NAME], and I’m the [ROLE] at [COMPANY]. We’re looking to grow our marketing department, and I’m curious if you’re interested in opening up a conversation about what we have to offer? Let me know, it’d be great to grab a coffee when you have an opportunity. Thanks for your time. Feel free to edit this template. What’s most important is to offer a warm introduction and keep the focus on what you can do for the potential prospect’s career. Career Directories There are several sites where you can post job listings. Some popular ones include: Indeed. Monster. CareerBuilder. Glassdoor. But, there are some lesser known resources out there to consider, too. Some of those include: Craigslist. Local job boards. Newspaper ads. Cast a wide net. This author got their first job in the industry thanks to a late-night Craigslist search, and subsequent jobs through networking and cold outreach, so you never know which tactic might yield the best results. Internship Programs Successful interns can often make successful full-time employees. Have your interns shadow full-time staff, let them get some useful experience, and see if they have what it takes to deliver. Recommended Reading: How to Make Interns a Successful Part of Your Marketing Team Within Your Own Company You might be able to find great fits for marketing roles from other departments in your own company. Now, you don’t want to poach staff or cause tension between your team and others. But, there might be someone in a role where they don’t feel like they’re the best fit. Or, they might have some previous or otherwise relevant experience that would make marketing an ideal area for them to be in. Career Fairs You’ll have competition here, but you’ll also have face time with lots of potential candidates. There’s some investment involved in setting up a booth (printing collateral, developing talking points, and so forth) but the results can be worth the effort, particularly for finding intrepid interns and entry-level talent. Word of Mouth Sometimes the best opportunities come from people you know, who know other people. Take a colleague at another company out for coffee. Hit up an old mentor you haven’t heard from in a while. Just put yourself out there and talk to people. You might be surprised where those conversations lead. Recruiting Previous Co-Workers Some of the best hires you can make might currently be working at your (or your coworkers) former employers. If you like where you’re at (and you know your former coworkers, well, don’t enjoy their current positions so much), then they should be some of the first people you reach out to (so long as you’re not running the risk of burning bridges by poaching people). How To Structure Internal And External Marketing Teams (From CEO Garrett Moon) In order to build the world's best all-in-one  marketing management platform,   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Marketing teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team.

Friday, February 28, 2020

1. Research the term children as zones of peace. 2. Research a recent Essay

1. Research the term children as zones of peace. 2. Research a recent example of environmental refugees - Essay Example ram revolve around vaccination analysis and illness regulation; however, after years of development, other projects such as post-violence regulation and national intervention are now inclusive. Nonetheless, CZOP faces many challenges based on the origins of conflict such as political backgrounds and logistics. Decisively, for the Children as a Zone for Peace to be effectual at a particular region, they aim at creating a partnership with the authority or prominent stakeholders for easy execution; moreover, they have negotiation strategies for places where the children still face violence. Secondly, the CZOP also deals in resource control, development and circulation; largely, for all of their initiatives to succeed communication is a core aspect with the children and other involved parties (WHO 1). Last year, the leaders of CZOP introduced a new initiative that bases on incorporating children issues in political campaigns and states’ constitutions; however, this is just a small part of its development. In 2014, CZOP announced its partnership with multiple non-governmental organizations that also focus on campaigning about child health and welfare both on national and international levels. Environmental refugees are the people displaced after natural calamities occur i.e. earthquakes or the drastic rise of sea levels that destroys people’s homes and generally everything near these places. The disasters leave these people without shelter, food or any of the important necessities forcing them to migrate or look for other means of survival (Mante 1). However, there are temporary and permanent environmental refugees depending on the depth or impact of the disaster i.e. earthquakes or forests fires sweep away everything hence the people affected are permanent environmental refugees but calamities such as drought make the victims temporary environment refugees since there are possibilities of going back. There are the popular calamities that left millions of people

Wednesday, February 12, 2020

Career Development in HRD Research Paper Example | Topics and Well Written Essays - 750 words - 2

Career Development in HRD - Research Paper Example Below is my career development plan since my present position to three years to come. It will consist of my career coach or career counsellor as a guide. Finally, it will show how I would be successful in my first job. I am a second semester at Indiana state university and I major on business in human resource development. In this, I am aiming at achieving a nonprofits leadership certification and a minor in business administration. Naturally, I am interested at peoples’ elements in business functions, change interventions, thrives and their improvements through their daily works and thus I made a decision to pursue the human resource development. I feel like taking some training and development in my career path though I am not sure of the source for the training. I enjoy doing charity work and thus am becoming a CNP. In this case, I enjoy my work daily because it is helpful to some people and through it I tend to change ones life for the better. In addition, my work seems to help peoples journey. Due to my interests in that, I plan to continue to volunteer in nonprofits though I am not sure of pursuing a career in such organization after my graduation (Rothwell, Wang, & Payne, 2005). In my career development, I have been attending some HR internship. I have attended the ISU career centre. The human resource development at this ISU career centre requires me to complete the internship before my graduation. In that career centre I met many wonderfully staffed career counsellors who provided me with the help that will make me attain their ability. One of my counsellors in this department was mike Williamson. Through my counsellor and mentor, mike William; I have achieved some skills on how to work hard to completing a well developed resume. He has also helped me set up some practice interviews that aim at gaining better communication skills and have many ways of answering possible interview questions

Friday, January 31, 2020

Marketing communications Essay Example | Topics and Well Written Essays - 2750 words - 1

Marketing communications - Essay Example Furthermore, the report discovered that in 2011, most teens preferred the Blackberry gadget but a majority of adults used and preferred Apple’s products. Amazingly, the same teens who said their preferences lied in the Blackberry had problem being separated from Apple’s products. This is one of the problems the report analyses and intends to address. It will be reported that it is factual in stating that the Blackberry that the aforementioned group loved; on the contrary, there lacked provision of information and promotion of Apple’s product thus making this report a necessity. With the tremendous invention of the Smartphones and the subsequent tight competition, companies dealing with these gadgets are encountering a myriad of challenges. Mostly, the challenges are arising from the strategies with some competitors choosing and applying various tactics in trying to remain afloat in the market. This report was requested by a successful company, - Apple Inc. to be precise- with an aim to provide solutions concerning the Integrated marketing communications strategies. Contained herein are statistics on the usage of Smartphones in some countries as other strategies that Apple Inc. could employ in order to meet its goals. The findings of the UK’s smartphones market have been a result of extensive research conducted and gained from some of the most reliable sites. Integrated marketing communication (IMC) has been defined in various ways but in all these variations, all agree that it involves the strategies developed in ensuring a product is sold in markets. Normally, a company will create these with a sole aim of ensuring that products sales have been boosted and various methods may be used. Some of these methods include public relations, advertising, promotions and in with the current invention, the social media. Different individual son the effectiveness of these strategies

Thursday, January 23, 2020

Mitigating Computer Misuse at Work Essay -- Business Management

Computer misuse is a ubiquitous behaviour in many organizations. It has a serious influence on system security which should be considered by every organization. Inappropriate use of computer in workplace is increasing every year and this deviant behaviour has a negative influence on both organizations and employees (Bock, Park & Zhang, 2010). D’Arcy, Hovav and Galletta (2009) mention that 50%-75% security issues have been found from the inside of an enterprise, and a majority of internal threats are relating to individual’s unsafe operation on computer. Therefore, it is necessary for organizations to optimize system security by implementing a rational measure to moderate individual’s unsafe behaviour on computer in workplace. Employees, who play a key role in security protection, need to be helped increase compliance on information security policy. This essay will discuss which is a more effective approach, reward (encouraging employees comply with security polic y and normatively use computer in workplace) or punishment (preventing misuse and insecure operation), though analysing the impact of each mechanism and employees’ reaction to draw a conclusion that punishment is a more effective way than reward to moderate employees’ misuse and unsafe behaviour regarding computer use at work. Admittedly, reward should be a more acceptable policy than punishment for employees. Employees would keep performing well in their work after being rewarded (Patel & Conklin, 2012). According to Gardner and Quigleym (2010), employees, who have been rewarded in their job, will be aroused to have a higher compliance on the purpose of their work. Appropriate reward is directly relating to employees’ working satisfaction. They will be more satisfied an... ...rganisations. European Journal of Information Systems, 18,106–125 Liao, Q., Luo, X., Gurung, A., & Li, L. (2009). Workplace management and employee misuse: Does punishment matter? The Journal of Computer Information Systems, 50(20), 49-59 Myyry, L., Siponen, M., Pahnila, S., Vartiainen, T., & Vance, A. (2009). What levels of moral reasoning and values explain adherence to information security rules? An empirical study. European Journal of Information Systems, 18, 126-139 Patel, P., & Conklin, B. (2012). Perceived labor productivity in small firms—the effects of high-performance work systems and group culture through employee retention. Theory and Practice, 36(2), 205-235 Spitzmuller, C., & Stanton, J.M. (2006). Examining employee compliance with organizational surveillance and monitoring. Journal of Occupational and Organizational Psychology, 79, 245–272

Wednesday, January 15, 2020

Mandatory Human Chip Implants Essay

The idea of mandatory human chip implants is wrong on so many different levels. Not only is there a major concern about how it will affect the privacy of society, but also how much we don’t know about the adverse effects on the actual human body. Another major concern is the public backlash that can be expected from all religious bodies and communities. This is why we as a society must stand up for what we believe is right, and what is right is that mandatory human chip implants cannot and will not be tolerated. One of the biggest issues with mandatory human chip implants is privacy issues and concerns. Many questions immediately come up whenever the topic arises. What organization or body of government controls the data stored from these chips? Is the information stored in the chip safe and secure? Can my information be stolen and or sold? As of right now the only chip approved for humans in a medical application is the â€Å"Verichip†. The Verichip is a chip comparable to the size of a grain of rice. It is a fairly simple device that consists of only a coiled wire and a hermetically sealed microchip inside a glass casing. It uses the coil as an antenna to create a radio signal that is unique. This unique signal can be transmitted and received to identify a person’s medical records if they are in some sort of dire state in which they could not communicate efficiently.(Foster, Kenneth R. 2007,March) This could save so many lives in the medical field simply by pulling up a patient’s records and receiving this signal. In a perfect world this would work correctly and only for good intentions but, the way we as a society constantly strive to streamline every aspect of our life, where would it stop? The notion or idea is that it would replace driver’s licenses or bank atm and debit cards. Social security numbers, birth certificates, bank account numbers, basically your entire life. As technology continues to grow and advance, how secure can these chips really be? If someone was able to steal your signal they would be able to do so many things with the information stored in it. Your life would be stolen in the blink of an eye. Also, another terrifying realization is if the signal is stolen or locked on to, you could be followed or tracked. This is very unsettling if we cannot be sure how safe this information really is. Would you really want someone  to know where you or your loved ones are at all times? What if some sick individual was watching your child or children? The possibilities are endless in these scenarios. So with no guarantee on how secure the information stored in these chips really is, this is one of the many reasons why there should not be mandatory human chip implants. Another strong arguing point on this subject is health concerns. With these devices being as small as they are, there is not enough data to prove that they are not a health concern. There is lots of data about these chips that should raise some eyebrows, as well as the manner in which they were approved by the FDA. Back in 2005 when the FDA approved human chip implants they claimed with â€Å"†reasonable assurance† the device was safe. The one thing they failed to mention in that claim was that studies going back to the mid-nineties directly links these chip implants with cancer. Many studies and research showed that one in six lab rats developed tumors because of the implanted chip. So how could this slip by the FDA you ask? According to Lewan (2007), well back in 2005 when it was brought before the FDA for approval, the head of the Department of Health and Human Services at the time which presided over the FDA, was a man by the name of Tommy Thompson. Well two weeks af ter the approval of the chip in humans, Thompson left his position at the DHHS to become a board member of VeriChip Corp. and Applied Digital Solutions. Even though it was five months later, he was compensated with cash and stock options from the companies. Can we chalk this up as a coincidence? I don’t think so. With all the facts and research done on this particular subject I find it hard to believe that the FDA did not come across any of this information before approving human chip implants. So with the data already in front of us claiming to link these chips with cancer in lab rats, can we honestly agree to be implanted ourselves? Finally, the thought or notion of human chip implants would cause a huge backlash in our religious communities. Just recently in Virginia, there was a public outcry against mandatory micro-chipping that caused the House of Representatives to vote on the subject matter. Krunkle , (2010) wrote, Del. Mark L. Cole (R-Fredericksburg), the bill’s sponsor, is quoted saying â€Å"My understanding — I’m not a theologian — but there’s a prophecy in the Bible  that says you’ll have to receive a mark, or you can neither buy nor sell things in end times,† Cole said. â€Å"Some people think these computer chips might be that mark.†(p.1) In our society, religion is at times, a very controversial and touchy subject matter between religious communities. There will be millions of people who will become distraught if human chip implants become mandatory. Our country has so many different religious cultures that it would directly effect. Are we r eally ready for the consequences that will follow if this eventually happens? In conclusion, we as a society need to stand up to what we consider right from wrong. So is it wrong to make someone have a chip implanted so they can buy or sell things in order for them to survive even though it goes against their religious beliefs? Or is it wrong for these chips to be approved for humans even though there is substantial evidence that it could cause cancer. The answer is entirely up to us. My conclusion is that yes, it is completely wrong. Not only does it violate our ethical privacy rights as human beings, it also causes so many concerns medically and spiritually. We cannot allow this to come to fruition. We have to stand up for ourselves and our beliefs and say no to mandatory human chip implants to protect our future generations to come. References Foster, Kenneth R (2007, March) The murky ethics of implanted chips. IEEE spectrum. Retrieved from http://pages.cs.wisc.edu/~markhill/cs252/Spring2013/handouts/spectrum07_rfid_ethics.pdf Holtzman, David H (2008). Human ID chips get under my skin, BusinessWeek Online, 5-5(1). Krunkle, Frederick (2010). Human chips seen by some in Virginia House as device of antichrist, The Lewan, Todd (2007). Chip implants linked to animal tumors, The Washington Post Washington Post