Marketing communications Essay Example | Topics and Well Written Essays - 2750 words - 1

Marketing communications - Essay Example Furthermore, the report discovered that in 2011, most teens preferred the Blackberry gadget but a majority of adults used and preferred Apple’s products. Amazingly, the same teens who said their preferences lied in the Blackberry had problem being separated from Apple’s products. This is one of the problems the report analyses and intends to address. It will be reported that it is factual in stating that the Blackberry that the aforementioned group loved; on the contrary, there lacked provision of information and promotion of Apple’s product thus making this report a necessity. With the tremendous invention of the Smartphones and the subsequent tight competition, companies dealing with these gadgets are encountering a myriad of challenges. Mostly, the challenges are arising from the strategies with some competitors choosing and applying various tactics in trying to remain afloat in the market. This report was requested by a successful company, - Apple Inc. to be precise- with an aim to provide solutions concerning the Integrated marketing communications strategies. Contained herein are statistics on the usage of Smartphones in some countries as other strategies that Apple Inc. could employ in order to meet its goals. The findings of the UK’s smartphones market have been a result of extensive research conducted and gained from some of the most reliable sites. Integrated marketing communication (IMC) has been defined in various ways but in all these variations, all agree that it involves the strategies developed in ensuring a product is sold in markets. Normally, a company will create these with a sole aim of ensuring that products sales have been boosted and various methods may be used. Some of these methods include public relations, advertising, promotions and in with the current invention, the social media. Different individual son the effectiveness of these strategies

Mitigating Computer Misuse at Work Essay -- Business Management

Computer misuse is a ubiquitous behaviour in many organizations. It has a serious influence on system security which should be considered by every organization. Inappropriate use of computer in workplace is increasing every year and this deviant behaviour has a negative influence on both organizations and employees (Bock, Park & Zhang, 2010). D’Arcy, Hovav and Galletta (2009) mention that 50%-75% security issues have been found from the inside of an enterprise, and a majority of internal threats are relating to individual’s unsafe operation on computer. Therefore, it is necessary for organizations to optimize system security by implementing a rational measure to moderate individual’s unsafe behaviour on computer in workplace. Employees, who play a key role in security protection, need to be helped increase compliance on information security policy. This essay will discuss which is a more effective approach, reward (encouraging employees comply with security polic y and normatively use computer in workplace) or punishment (preventing misuse and insecure operation), though analysing the impact of each mechanism and employees’ reaction to draw a conclusion that punishment is a more effective way than reward to moderate employees’ misuse and unsafe behaviour regarding computer use at work. Admittedly, reward should be a more acceptable policy than punishment for employees. Employees would keep performing well in their work after being rewarded (Patel & Conklin, 2012). According to Gardner and Quigleym (2010), employees, who have been rewarded in their job, will be aroused to have a higher compliance on the purpose of their work. Appropriate reward is directly relating to employees’ working satisfaction. They will be more satisfied an... ...rganisations. European Journal of Information Systems, 18,106–125 Liao, Q., Luo, X., Gurung, A., & Li, L. (2009). Workplace management and employee misuse: Does punishment matter? The Journal of Computer Information Systems, 50(20), 49-59 Myyry, L., Siponen, M., Pahnila, S., Vartiainen, T., & Vance, A. (2009). What levels of moral reasoning and values explain adherence to information security rules? An empirical study. European Journal of Information Systems, 18, 126-139 Patel, P., & Conklin, B. (2012). Perceived labor productivity in small firms—the effects of high-performance work systems and group culture through employee retention. Theory and Practice, 36(2), 205-235 Spitzmuller, C., & Stanton, J.M. (2006). Examining employee compliance with organizational surveillance and monitoring. Journal of Occupational and Organizational Psychology, 79, 245–272

Mandatory Human Chip Implants Essay

The idea of mandatory human chip implants is wrong on so many different levels. Not only is there a major concern about how it will affect the privacy of society, but also how much we don’t know about the adverse effects on the actual human body. Another major concern is the public backlash that can be expected from all religious bodies and communities. This is why we as a society must stand up for what we believe is right, and what is right is that mandatory human chip implants cannot and will not be tolerated. One of the biggest issues with mandatory human chip implants is privacy issues and concerns. Many questions immediately come up whenever the topic arises. What organization or body of government controls the data stored from these chips? Is the information stored in the chip safe and secure? Can my information be stolen and or sold? As of right now the only chip approved for humans in a medical application is the â€Å"Verichip†. The Verichip is a chip comparable to the size of a grain of rice. It is a fairly simple device that consists of only a coiled wire and a hermetically sealed microchip inside a glass casing. It uses the coil as an antenna to create a radio signal that is unique. This unique signal can be transmitted and received to identify a person’s medical records if they are in some sort of dire state in which they could not communicate efficiently.(Foster, Kenneth R. 2007,March) This could save so many lives in the medical field simply by pulling up a patient’s records and receiving this signal. In a perfect world this would work correctly and only for good intentions but, the way we as a society constantly strive to streamline every aspect of our life, where would it stop? The notion or idea is that it would replace driver’s licenses or bank atm and debit cards. Social security numbers, birth certificates, bank account numbers, basically your entire life. As technology continues to grow and advance, how secure can these chips really be? If someone was able to steal your signal they would be able to do so many things with the information stored in it. Your life would be stolen in the blink of an eye. Also, another terrifying realization is if the signal is stolen or locked on to, you could be followed or tracked. This is very unsettling if we cannot be sure how safe this information really is. Would you really want someone  to know where you or your loved ones are at all times? What if some sick individual was watching your child or children? The possibilities are endless in these scenarios. So with no guarantee on how secure the information stored in these chips really is, this is one of the many reasons why there should not be mandatory human chip implants. Another strong arguing point on this subject is health concerns. With these devices being as small as they are, there is not enough data to prove that they are not a health concern. There is lots of data about these chips that should raise some eyebrows, as well as the manner in which they were approved by the FDA. Back in 2005 when the FDA approved human chip implants they claimed with â€Å"†reasonable assurance† the device was safe. The one thing they failed to mention in that claim was that studies going back to the mid-nineties directly links these chip implants with cancer. Many studies and research showed that one in six lab rats developed tumors because of the implanted chip. So how could this slip by the FDA you ask? According to Lewan (2007), well back in 2005 when it was brought before the FDA for approval, the head of the Department of Health and Human Services at the time which presided over the FDA, was a man by the name of Tommy Thompson. Well two weeks af ter the approval of the chip in humans, Thompson left his position at the DHHS to become a board member of VeriChip Corp. and Applied Digital Solutions. Even though it was five months later, he was compensated with cash and stock options from the companies. Can we chalk this up as a coincidence? I don’t think so. With all the facts and research done on this particular subject I find it hard to believe that the FDA did not come across any of this information before approving human chip implants. So with the data already in front of us claiming to link these chips with cancer in lab rats, can we honestly agree to be implanted ourselves? Finally, the thought or notion of human chip implants would cause a huge backlash in our religious communities. Just recently in Virginia, there was a public outcry against mandatory micro-chipping that caused the House of Representatives to vote on the subject matter. Krunkle , (2010) wrote, Del. Mark L. Cole (R-Fredericksburg), the bill’s sponsor, is quoted saying â€Å"My understanding — I’m not a theologian — but there’s a prophecy in the Bible  that says you’ll have to receive a mark, or you can neither buy nor sell things in end times,† Cole said. â€Å"Some people think these computer chips might be that mark.†(p.1) In our society, religion is at times, a very controversial and touchy subject matter between religious communities. There will be millions of people who will become distraught if human chip implants become mandatory. Our country has so many different religious cultures that it would directly effect. Are we r eally ready for the consequences that will follow if this eventually happens? In conclusion, we as a society need to stand up to what we consider right from wrong. So is it wrong to make someone have a chip implanted so they can buy or sell things in order for them to survive even though it goes against their religious beliefs? Or is it wrong for these chips to be approved for humans even though there is substantial evidence that it could cause cancer. The answer is entirely up to us. My conclusion is that yes, it is completely wrong. Not only does it violate our ethical privacy rights as human beings, it also causes so many concerns medically and spiritually. We cannot allow this to come to fruition. We have to stand up for ourselves and our beliefs and say no to mandatory human chip implants to protect our future generations to come. References Foster, Kenneth R (2007, March) The murky ethics of implanted chips. IEEE spectrum. Retrieved from http://pages.cs.wisc.edu/~markhill/cs252/Spring2013/handouts/spectrum07_rfid_ethics.pdf Holtzman, David H (2008). Human ID chips get under my skin, BusinessWeek Online, 5-5(1). Krunkle, Frederick (2010). Human chips seen by some in Virginia House as device of antichrist, The Lewan, Todd (2007). Chip implants linked to animal tumors, The Washington Post Washington Post

American Baseball in the Korean War - 3283 Words

American Baseball: Serving in Korea, but Larger than the War The Korean War, ranging from 1950-1953, marked the end to a major era in the sporting world as it was the last time professional athletes were expected to fight in war, regardless of their status as celebrities. Because of the time frame of the Korean War, famous athletes such as Ted Williams, Willie Mays, and Mickey Mantle, some of the greatest to ever play the game of baseball, were expected to be willing and able to fight. Each one of these men had different stories and attitudes when they were called on to serve, but one common denominator of all the men is that their legacies as soldiers were soon forgotten, whether positive or negative, in favor of their legacies as†¦show more content†¦179). Another player affected severely by military service was the great outfielder for the New York Giants, Willie Mays. Mays had just begun a promising young career in 1951 and was already considered one of the best players in baseball. While not as wildly popular as Ted Williams , Mays was still a very popular and prominent player with a great future, making the news of the Selective Service calling Mays’ number in 1952 a fairly large deal (Hirsch p. 143). Originally, Mays applied to be deferred because of â€Å"extreme hardship to dependents†, and believed he would not have to serve (Hirsch p. 143). Mays had a mother, step-father, and nine siblings in which his paycheck from the Giants helped support, and the $75 per month salary the Army was offering would not be able to support them (Mays p. 102). However, the Army denied Mays request and even admitted the Mays was drafted and not exempt because of whom he was (Hirsch p. 145). The Selective Service released a statement and said that Mays â€Å"owes perhaps a greater obligation to his country than other boys, because of his promise in the sports world†, effectively showing that Mays was kept in the Army because of his status as a celebrity (Mays p. 103). Mays then attempted to bea t the system by purposely failing the aptitude test of the military, making him ineligible to serve (Hirsch p. 144). Initially, the draft board announcedShow MoreRelatedJulius And Ethel Rosenberg Was Spies For The Soviet Union Essay1333 Words   |  6 Pagesespionage. Just nine days after Julius was arrested, United States Forces engaged in the Korean War. It is important to understand not only how the Rosenbergs ended up in Sing Sing Prison but also how the United States came to the swift conclusion of sentencing the Rosenbergs to such a severe degree. This was, at the time, considered the most costly and most consequential act of espionage in the Cold War in the eyes of the public. 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